Sketcha is a design brand focusing on jewelry & accessories. Sketcha offers wide range of necklaces, bracelets, rings, earrings & leather goods, unique and ready-to-wear. Meticulously designing every detail from jewelry to packaging, Sketcha jewels are made of the finest materials, creating not only trendy but timeless items anyone can adore. The brand was founded by Chen Ben-Ami and Sharona Merlin, female product designers . It is currently sold in a variety of stores across Israel and in Europe. All the pieces are made with fun and light-hearted spirit "Our mission is to make people happy and smile, It is also our motto: Smile when you wear me ".

Sketcha presents three main collections:

POP Collection

One of the strongest themes of the brand, creating illustrated sketches into charms, bracelets, rings & earrings. Most Images are taken from daily life such as pineapple, evil eye, skyline of cities such as Paris, London and so on. The jewelry are skillfully drawn by hand and then made by a special etching technology that brings this design to life.

LUX Collection

Necklaces and bracelets with leather fringes Tassels and in various colors.  Recently added to this collection are Mala beads necklaces and bracelets with exclusive combination of colored gemstones. The collection fits perfectly to the main trend of Boho chic. You can wear it to work with casual outfit or to with evening wear to events and weddings.

Leather Goods

Joining the jewels collections, high quality purses and handbags made of genuine leather in various colors, combined with a chic tassel. 


Sketcha's story begins at the end of 2012. Sharona Merlin & Chen Ben-Ami studied together at the Industrial Design Department of Shenkar College located in central Israel. Since both had the desire and need to learn and understand every field they decided to take a course with the jewelry design department. The finale project in that course had received lots of attention and enthusiasm among other student, wanted to purchase & wear the jewels they made. At that point, the thought about integrating the knowledge gained in the design and production of both fields, the jewelry with the industrial, opened a new way for them .After working for well known industrial design studios, designing , toys & electronics & Cars , the time finally came to share their own creative vision - it was the realization of a dream for them both.


Sketcha also offers design studio services, focusing on both industrial & identity design. With the background of industrial design as well as graphic & fashion, the studio can work across a wide range of design disciplines. The Studio welcome projects of all sizes and we can advise on any creative and visual matter.